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News Article

Nottingham agency maps an interactive future on BBC’s Springwatch

Published: 24 May 2006
By: Susi O'Neill

Award-winning interactive mapping technology developed by Internova, leading East Midlands interactive agency based in Nottingham, is currently featured on BBC2’s Springwatch with Bill Oddie website and television project.

The data mapping solution, data captured and managed by Internova, allows people to record observations of flora and fauna spotted from their location onto a recording website.   Through broadcast on CBeebies channel, children are encouraged to become budding botanists by recording sightings of rare creatures like frog spawn, ladybirds, and peacock butterflies in their own backyards. The information gathered is plotted in real time on interactive maps that can be “played” to show how the pattern of observations changes over time across the county.

Internova’s data mapping system is used in a number of BBC programmes including Springwatch and Autumnwatch featuring Bill Oddie and Gardeners’ World featuring Monty Don.  Interactive maps are embedded within the BBC website and broadcast quality versions of the maps are featured in primetime BBC1, BBC2 and News 24 TV programmes.

Internova’s interactive maps are now being showcased by the BBC across the country as an example of best practice for innovation.  The product has been in development since 2002, which has led to Internova becoming an approved BBC supplier and gaining a number of BBC contracts over the last year.

Watch Internova’s interactive maps

- Internova’s maps are on Springwatch at 8pm on BBC2 on Monday 29^th May, Tuesday 30^th May, and Wednesday 31^st May. Springwatch data also features on BBC Weather on Monday nights (BBC1 late night and 9pm on BBC News 24).

- Tulipwatch maps feature on Gardeners' World on Friday 2^nd June, 8.30pm, BBC2.

- Springwatch maps are online at www.bbc.co.uk/springwatch.  The Springwatch website has been short listed for a highly prestigious NMA award and Webby award and the agency has been short listed for a Nottingham Evening Post Innovation Award.


About Internova

EM Media is currently supporting Internova through investment in their business development and training.  Founded in 1999 by Dr. Rob Lees, Internova is now one of the largest interactive agencies in Nottingham. Over the past year the company has continued to establish a national profile by winning prestigious contracts with the BBC and other national clients.  Internova are currently expanding their team and recruiting a number of key positions including web designers, web developers and account managers.

Visit Internova’s website: http://www.internova.co.uk/

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